There’s a certain atmosphere many people want when they go to a coffee shop, and it extends way beyond good drinks and tasty treats. A coffee shop vibe is cool yet comfortable, a place where you can easily hang out with friends, study alone or have a meeting. That’s exactly what Barry Adams and his family wanted to bring to Cabot in BREW YAYA Coffee + Roaster. The business is the fulfillment of a dream Adams and his mother, Cheri, had for Cabot. Literally.
“When I was 19 I had a dream that felt really real,” Barry said. “It was a coffee shop. There was a distinct vibe. Even when I woke up I felt like I could still smell the aromatics. A few days later I talked to my mom about it and she had had the same dream the same night. For us it felt like it wasn’t a coincidence.”
It took Barry another 12 years before he made that dream a reality, opening BREW YAYA in December 2015. It’s a team effort, Barry emphasized, with the whole family being a part of it. Barry and Cheri are almost always at the shop making drinks and serving customers, Barry’s brother and sister-in-law are on the team, even Barry’s grandmother — Granny Pat — is given jobs here and there to stay involved.
“We continue to work together,” Barry said. “We’ve figured out the best way to make it work and it’s really, really neat.”
Before they opened and throughout the shop’s existence, Barry sought mentors to help him bring the best to BREW YAYA. Kyle Tabor with Blue Sail Coffee, the folks at Mylo Coffee Co. and Onyx Coffee Lab were part of that mentorship. About a year and a half after BREW YAYA opened, Barry knew that he wanted to step up his game and roast his own coffee.
“We always knew we wanted to roast, but we didn’t have the education nor the experience to do it,” he said. “The only way to take a risk is to jump in. You either succeed or you fail. And the only sure way to fail is by not trying. So it was just the perfect timing — Kyle Tabor was expanding with Blue Sail and they needed a bigger roaster, so we bought their old roaster.”
Coffee isn’t the only thing BREW YAYA offers. The food at BREW YAYA was developed to fill holes Barry saw in the community, focusing on Mediterranean that is fresh and healthy.
“You can get diner burgers and fried everything in about 40 places in town,” Barry said. “We’re all about cooking fresh and healthy without frying. Our gyros have even improved beyond our own expectations.
“Our game is coffee, and we want to make sure that if everything else in the shop failed, we knew we could stand behind our coffee,” Barry said. “But to know that we are excelling in the food side of things is really exciting.”
Barry’s brother, Gary Adams, recently came on as BREW YAYA’s new head chef, and he has been experimenting with new food offerings that have gone over very well, Barry said. The shop has cycled new soups such as slow-smoked rib soup, cheddar dill and a new hearty chicken noodle that have yielded high praise. Gary has also been working on new pastry offerings, finding perfect pairings for Barry’s seasonal drinks throughout the year.
This coming year is going to be a big one for BREW YAYA. In 2020, Barry plans to move the shop into a new building that will allow the team to provide an even better experience for the Cabot community. He is also designing a farm-to-table food concept and planning regular events for the new space. In addition, BREW YAYA has a food truck that debuted last year, and the team is planning more events and availability with that throughout 2020.
As the growth continues — whether that’s physical growth with more space or a larger menu as Gary continues experimenting — Barry is constantly learning and asking his patrons what they think about the drinks and food. Because at the end of the day, everything at BREW YAYA is aimed at giving Cabot a special place.
“We just want to make sure that the experience we give here is excellent,” Barry said. “Yes, we do coffee. Yes, we do food. But what we really want is community. That’s our number-one game.”
BREW YAYA Coffee + Roaster
2800 S 2nd St, Ste A Cabot, Arkansas 72023
M-F: 6:00 AM – 8:00 PM
Saturday: 8:00 AM – 8:00 PM
Sunday: 8:00 AM – 4:00 PM