First Look: Maddox Calls Pleasant Ridge Home

For a little over a year, Maddox’s Heather Baber called Argenta home. Tonight, however, she will open her doors at her new location in the Pleasant Ridge Shopping Center.

“I will miss my Argenta family, but with this new opportunity I’ll be able to do some new things,” says Baber.

Fans need not worry, as she plans on keeping her founding mantra the same. “I wanted to offer clothing that fits everyone as well as affordable price points when I first opened,” she explains, “And it will stay that way through the move”

The grand opening will take place from 5 – 8 tonight. Guests are invited to take in the new digs while sipping on libations and enjoying food from local restaurants. There will be giveaways as well, including the chance to win a class from next door’s Purre Barre.

We stopped in to check out the new, larger space – a whopping 2,300 square feet, to be exact. The aesthetic is largely the same, with a classy slate grey palette and a funky fresh light fixture at the center of the room.

The ever-popular “man-cave” area is even more secluded so that when the guys happen to find themselves on a shopping trip, they can relax in front of the TV. The extra space has also made it possible for Baber to expand her plus-size offerings, something she’s particularly excited for.

Known for her quirky graphic t-shirts, Baber has an entire section dedicated to them in the new space. She’s excited to announce that she’s now carrying graphic shirts for the guys, as well.

“Before I was a brick-and-mortar I used to sell items out of my house which wasn’t too far from here,” says Baber. “That’s how I first got a lot of Little Rock customers – life is funny like that.”

Don’t miss the grand opening tonight. Head to 11525 Cantrell Road, Suite 403 to catch the fun.

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