Over the past 10 years the South Main Street (SoMa) area has transformed into a major restaurant area of Little Rock. With the new building at 1424 Main another new wave of restaurants is set to call SoMa home, starting with Press Waffle Co which held their soft opening this past weekend.
Press Waffle was founded in Texas as a food truck in 2016 by Bryan Lewis and has enjoyed enough success to open a handful of brick and mortar locations in the surrounding region. The SoMa restaurant is still a family business with Bryan’s aunt and cousin Mary Busby Stramel and Rosemary Compton being the owners of the Little Rock location.
“For me Press Waffle is a family business. We fell in love with it back when it was just a food truck, we ate waffles at Bryan’s wedding, and we knew we wanted to share this family concept with Little Rock,” Busby-Stramel says. “I have loved seeing them start and grow the company and we are very excited to partner with them in opening a location here in our hometown.”
The thick Liége style waffles are made with dough instead of typical batter and come in a variety of both sweet and savory options on the initial menu. The sweet options include a number of fruit toppings, chocolate and nutella, whipped cream, cereal, and ice cream which they are partnering with neighboring Loblolly to create.
The savory side has the expected chicken and waffles, but also has a delicious looking Monte Cristo sandwich waffle, and a breakfast waffle with fried egg, cheese, and bacon.
The Little Rock location of Press Waffle adds plenty of local flair to the menu. In addition to partnering with Loblolly on ice cream, they are working with Trailblazer Roasting Company out of North Little Rock for coffee. They also plan to expand the menu to include a number of Little Rock exclusive waffles once they get through the initial opening.
Press Waffle is open now, their hours are Tuesday-Thursday 7:00am-9:00pm, Friday 7:00am-10:00pm, Saturday 9:00am-10:00pm, and Sunday 9:00am-8:00pm and closed on Mondays. Also, note before going in, that they are a cashless operation. So bring your card.