When I started Rock City Eats 10 years ago the goal was to highlight local dining and help local places succeed. It was always my belief that locally owned businesses are the most important businesses in a city due to their impact on local economics and the culture of a city. Over the past 10 …
One of the things I discovered during my marketing career was the overall decline in advertising effectiveness, especially for the small businesses I worked with. It was a conscious decision when building a publication to offer something beyond advertising to help small business reach customers without losing money every time they did. The reason is …
When I began working on the concept for Rock City Eats around 5 years ago the goal was to get to a point where we give small and local restaurants (and other local businesses) a competitive advantage against chains. Large chains have always dominated the food scene when it comes to getting the word out …
I spent a good part of my career in manufacturing consulting of all things. Through it I learned the value of bringing in people who are really good at what they do while you focus on what it is you do best in your business. Sometimes it cost more upfront, but you almost always save …
Industry Insider: The Resources to Make a Restaurant Successful Read More »
Allow me some space if you will to start an honest conversation. This is a conversation for restaurant, brewery, and small businesses mostly, so it will not hurt my feelings at all if you have no stake in the conversation and back away now. I spent the bulk of my life in marketing. My very first …
Rethinking Restaurant and Small Local Business Advertising and Marketing Read More »