When I started Rock City Eats 10 years ago the goal was to highlight local dining and help local places succeed. It was always my belief that locally owned businesses are the most important businesses in a city due to their impact on local economics and the culture of a city.
Over the past 10 years we have evolved in various ways, some seen and some not, to increase our positive impact on local restaurants and small businesses in general throughout the entire state. One area of impact that has always been the toughest for us to help with is the very early stages of a small businesses life cycle. It is a period when they have the least amount of money to spend to promote themselves, the largest learning curve in their business timeline, and add to that the fact that most small businesses fail in the first two years.
After planning, brainstorming, and conversations with people who understand the struggles of restaurant ownership, I decided to work on our latests concept, Rock City Commercial.
Rock City Commercial is a real estate venture designed to work with small and local businesses across the state to help them find the best place to set up their business and then work on impacting the start of the business in order to help them become successful. The best part is we can typically offer the base services at no cost to the business if a real estate transaction or lease is involved. To do this I am holding my license with Keller Williams Realty, which is one of the industry leader in Real Estate.
As a commercial real estate agent, my goal is to work differently than most commercial agents in the state. My goal is to deal with companies looking for a spot, or the buyer side, and take a consulting approach to finding them the best location options for their business based on their business model and target audience by leveraging data we have been collecting for years through Rock City Eats, publicly available location specific sales data, and industry knowledge gained through Rock City Eats. The goal here is to set a place up with the highest probability of success possible. If a small business already has an idea of where they want to go, we can help negotiate that contract to ensure the best deal.
After the lease or real estate purchase is complete, we then start to focus energy on impacting the critical first few months of opening by offering free services for real estate clients such as initial advertising, press releases, photography, publicity, and more along with heavy discounts on our larger services like web, logo, and menu designs. The goal is to invest in the initial stages of a new or relocated business so that they can quickly reach profitability.
Naturally I am also happy to help anyone find a business to buy or lease their space, and am happy to work beyond the restaurant industry for any commercial business looking for space. With both the same approach of understanding who the customers will be and what the business needs will be is the driving force behind matching businesses with property.
If you are interested in learning more, send me a message below and we will set up a time to talk.